Privacy

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As a condition to being provided with any disclosure of or access to Confidential Information, the Receiving Party shall:

(a) Use Limitation. Not access or use Confidential Information other than as necessary to exercise its rights or perform its obligations under and in accordance with this Agreement.

(b) Restricted Disclosure. Except as may be permitted by and subject to compliance with Section 9.2, not disclose or permit access to Confidential Information other than to its Representatives who:
   (i) have a need to know such Confidential Information for purposes of the Receiving Party’s exercise of its rights or performance of its obligations under this Agreement;
   (ii) have been informed of the confidential nature of the Confidential Information and the Receiving Party’s obligations under this Section 9; and
   (iii) are bound by written confidentiality and restricted-use obligations at least as protective of the Confidential Information as those set forth in this Section 9.

(c) Safeguards. Safeguard the Confidential Information from unauthorized use, access, or disclosure using at least the degree of care it uses to protect its own similarly sensitive information, and in no event less than a reasonable degree of care.

(d) Notice of Breach. Promptly notify the Disclosing Party in writing of any unauthorized use or disclosure of Confidential Information and cooperate with the Disclosing Party to prevent further unauthorized use or disclosure.

(e) Representative Responsibility. Ensure its Representatives’ compliance with this Section 9 and be responsible and liable for any non-compliance by its Representatives.

(f) Trade Secrets. Notwithstanding any other provision of this Agreement, the Receiving Party’s obligations under this Section 9 with respect to any Confidential Information that constitutes a trade secret under applicable Law shall continue for so long as such Confidential Information remains a trade secret under such Law, except where such status is lost as a result of an act or omission of the Disclosing Party.

If the Receiving Party or any of its Representatives is compelled by applicable Law to disclose any Confidential Information, then, to the extent permitted by applicable Law, the Receiving Party shall:

(a) Advance Notice. Promptly notify the Disclosing Party in writing, and in advance of such disclosure, of the legal requirement so that the Disclosing Party may seek a protective order or other appropriate remedy or waive compliance with this Section 9; and

(b) Cooperation. Provide reasonable assistance, at the Disclosing Party’s sole cost and expense, in opposing such disclosure or seeking a protective order or other limitations on disclosure.

If, after compliance with this Section 9.2, the Receiving Party remains legally required to disclose Confidential Information, it shall disclose only that portion of the Confidential Information that it is legally required to disclose and shall use commercially reasonable efforts, at the Disclosing Party’s request, to obtain assurances that such Confidential Information will be afforded confidential treatment.

(a) Location Data Collection. The Application may collect, process, and use limited location data from end users, including approximate or precise geographic location, solely for functional purposes such as mapping, navigation, site identification, scheduling, or operational features, through integration with third-party mapping services, including the Google Maps API.

(b) Purpose Limitation. Location data shall be collected and used only to the extent reasonably necessary to provide the Application’s intended functionality and shall not be used for independent tracking, advertising, or marketing purposes.

(c) Third-Party Services. The use of location data via the Google Maps API is subject to Google’s applicable terms of service and privacy policies. The Receiving Party shall not knowingly use or permit use of such data in a manner that violates those terms.

(d) Data Protection. Location data shall be treated as Confidential Information and protected in accordance with this Section 9. The Receiving Party shall implement reasonable administrative, technical, and physical safeguards to protect location data from unauthorized access, use, or disclosure.

(e) User Control and Disclosure. Location data collection shall occur only where authorized by the end user’s device settings or applicable permissions, and the Application shall disclose such collection in its applicable privacy policy.

(f) Retention. Location data shall not be retained longer than reasonably necessary to fulfill the purposes for which it was collected, unless retention is required by applicable Law or expressly agreed to in writing by the Parties.